Visual Communications Officer
JOB ROLE
The Visual Communications Officer is responsible for creating and managing visual content to effectively communicate the organization’s message and enhance organization brand presence across various platforms.
POSITION REQUIREMENTS
Formal Education
Bachelor’s degree in Graphic Design, Visual Communications, or related field.
Work Experience
Min 2-3 years of proven experience, with a strong portfolio of work.
Required Skills & Competencies
- Competency in photography, graphic design, videographer and editor.
- Proficiency in Canva and Adobe Creative Suites programs, such as Illustrator, Audition, Photoshop, Premiere, and InDesign.
- Some experience using Asana, Microsoft 365, Microsoft Teams & Outlook Premier.
JOB SPECIFICATION
Graphic Design
- Create, develop and refine visually and graphically appealing design concepts according to the BVT program for web, social media, and print materials.
- Support in designing templates and visual assets that align with our brand guidelines.
Photography & Video Production
- Capture and edit photos and videos for promotional and documentation purposes.
- Manage video production projects from concept through completion.
- Develop motion graphics for videos and interactive content.
Web Design
- Design and maintain the visual aspects of our website, ensuring a cohesive look and feel.
- Implement design changes and updates.
- Optimize website graphics for performance and user experience.
Brand Management
- Ensure all visual content adheres to the organization’s brand identity and guidelines
- Maintain and update brand assets as needed.
Collaboration
- Work closely with the communications team to support campaigns and initiatives.
Layout & Composition
- Determining the arrangement of visual elements in a design, considering factors such as hierarchy, readability and overall aesthetics.
- Design layouts for documents, reports and promotional materials.
- Understand typography, color theory and layout principles.
Visual Trend Awareness
- Stay informed about current design trends and be able to incorporate relevant elements into creative work.
- Innovate and experiment with new design techniques.
- Stay informed in current design software and proficient in using Canva and Adobe Creative Suite (Photoshop, Illustrator, and InDesign) and other relevant design software.
JOB EXPECTATION
- Demonstrate a positive & respectful attitude
- Work with full responsibility & integrity
Responsibility:
- Think about the development of the company and department
- Do what is assigned
- Complete the work that has been started
- Monitor targets and work achievements
Integrity:
- Work optimally even without supervision
- Report progress and work results according to reality
- Carry out what has been promised
- Represent the company responsibly and professionally
- Behave professionally even when not on duty
- Can provide an example of professionalism and a positive attitude towards the team
- Follow established policies and procedures when handling problems
- Maintain consistent attendance and discipline
- Report work results and progress every week to management
- Create a monthly work plan and present it to management
- Provide motivating, wise and firm leadership to the team
- Be open to constructive feedback without being defensive or negative
- Provide ideas and suggestions for improvement
- Flexible and able to work well together in terms of tasks and work
- Brand Consistency
Ensure all designs are consistent with the NGO’s branding guidelines, contributing to a coherent and recognizable brand identity. - Multichannel Adaptability
Adapt designs for various platforms, including print, digital, social media, and multimedia, ensuring optimal engagement across all touchpoints. - Feedback Integration
Demonstrate openness to feedback and the ability to incorporate changes or suggestions into designs swiftly and efficiently. - Project Ownership
Take initiative and responsibility for projects from conception through completion, ensuring objectives are met and outcomes are successful. - Ethical Standards
Uphold high ethical standards in sourcing and creating visual content, ensuring compliance with copyright and fair use policies. - Flexible
and able to work together well in terms of tasks and work. - Report the results and progress of work every week to the leadership
- Maintain consistent attendance and discipline
STANDARD COMPETENCY
- Technical Proficiency
- Attention to Detail
- Problem solving
- Good Communication and Easy Going Attitude
- Ethical Use of Images and Content
- Analytical Thinking
- Visual Communication Ability
- Creativity and Innovation
- English Proficiency
KEY PEFORMANCE INDICATOR
- SEO
Site visits, Impression, Conversions, Revenue growth. - Social Media
Conversion, Followers, Engagement, Site visits growth. - Referrals
Referrals gained, site visits, conversion, revenue growth. - Content
content views, bounce rate, content share rate, conversion growth. - Partnership & Affiliation
Program, conversion, revenue growth. - Brand Consistency
100% of designs should comply with brand guidelines, as verified through internal audits, ensuring a cohesive brand image across all materials. - On-Time Delivery Rate
Maintain a 95% or higher rate of projects delivered on or before the deadline, demonstrating exceptional time management and reliability.
Join our Team
The Bamboo Village Trust (BVT) is a groundbreaking initiative with a vision to restore degraded land and nurture sustainable livelihoods across the tropics and subtropics by developing Bamboo Villages. These are community-centric bamboo agroforestry endeavors that emphasize the rejuvenation of soils, ecosystems, and rural economies. The BVT, in collaboration with strategic partners, is on a mission to establish 200 Bamboo Villages globally by 2030.